Dodge is celebrating its 100th anniversary this year and the celebrations just keep getting bigger. A new ad campaign seeks to capture the spirit of the Dodge brothers, who started the company in 1914.

“Dodge has a very specific DNA, a bloodline that traces back to the Dodge brothers’ passion for making great cars,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC, in a statement. “The new campaign captures the spirit of innovation and enthusiasm the Dodge brothers had when they founded the brand 100 years ago. Everything Dodge does today honors John and Horace Dodge’s legacy. Their spirit lives on through this campaign and the Dodge vehicles of today.”

In the first ad, called, “Ballroom—They Dreamed Big,” the brothers are seen having a grand time at a ballroom party. The voiceover tells us how they made their own bicycles when they were young, held office, raced yachts, and always dreamed big. The spot ends with a shot of the 2015 Dodge Challenger peeling out next to two 1915 Dodge Touring cars.

Keep your eyes open for new Dodge Brothers ads in the coming weeks, and experience the spirit of the Dodge brothers for yourself by test driving one of their namesake vehicles here at Carl Hogan Automotive.

spirit of the Dodge brothers

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