spirit of the Dodge brothers

Dodge is celebrating its 100th anniversary this year and the celebrations just keep getting bigger. A new ad campaign seeks to capture the spirit of the Dodge brothers, who started the company in 1914. “Dodge has a very specific DNA, a bloodline that traces back to the Dodge brothers’ passion for making great cars,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC, in a statement. “The new campaign captures the spirit of innovation and enthusiasm the Dodge brothers had when they founded the brand 100 years ago. Everything Dodge does today honors John and Horace Dodge’s legacy. Their spirit lives on through this campaign and the Dodge vehicles of Read More →