Dodge created a new variant of the reliable Durango this year called the Durango SRT Pursuit. The modified, police-intended SUV has the supercharged V8 from the Dodge Challenger SRT Hellcat Redeye muscle car, cranking out a staggering 797 horsepower. The suspension sits 15 mm lower, and the custom 20-inch wheels come wrapped in foot-wide Pirelli P-Zero tires. It’s definitely not something you want to see in your rearview mirror with the lights flashing. The one-off build is an entry in the 2019 One Lap of America street car circuit. Dodge plans to defend its victory in last year’s Truck/SUV category. But someday, it may drive down the thin blue line. Read More →

It looks like consumers who love the current Dodge Challenger and Dodge Charger models will have a little more time with them that expected. Rumors have been floating around that these American-made muscle cars will be hanging around without a refresh until 2020. According to a report from Automotive News, the Dodge Challenger and Charger debut date won’t be until the 2021 model year. Only then will Fiat Chrysler outfit these large sedans with its new Giorgio platform. According to Automotive News’ sources, one of Fiat Chrysler’s large sedans, which includes the Chrysler 300 along with the two Dodge models, will end production. The new Giorgio platform is currently used Read More →

FCA US Super Bowl Commercials

Advertising is always key in the automotive industry—especially when it’s Super Bowl Sunday. This is why it comes as no surprise that FCA US aired three new commercials for its different brands this year, showing how a combination of humor and beautiful scenery can be the perfect mixture. “FCA US always strives to do something different, something unexpected, yet with a purpose, for the largest television audience of the year and this year’s Super Bowl videos are no exception,” said Fiat Chrysler Chief Marketing Officer, Olivier Francois. There’s no denying that FCA US Super Bowl commercials were anything but expected. The first spot featured the Fiat 500X and was called Read More →

spirit of the Dodge brothers

Dodge is celebrating its 100th anniversary this year and the celebrations just keep getting bigger. A new ad campaign seeks to capture the spirit of the Dodge brothers, who started the company in 1914. “Dodge has a very specific DNA, a bloodline that traces back to the Dodge brothers’ passion for making great cars,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC, in a statement. “The new campaign captures the spirit of innovation and enthusiasm the Dodge brothers had when they founded the brand 100 years ago. Everything Dodge does today honors John and Horace Dodge’s legacy. Their spirit lives on through this campaign and the Dodge vehicles of Read More →