Buick is teaming up with Reese Witherspoon’s media company, Hello Sunshine, to spread a message of positivity and support to women drivers everywhere. The automaker’s new campaign, entitled “Dream with Us,” gives us a glimpse into how the conceptual Wildcat EV can make your everyday errands smarter, safer, and perhaps even a little more luxurious.
The “Dream With Us” video shows the Wildcat EV with a variety of futuristic features, such as the ability to change colors, perform fully autonomous driving, and project augmented reality graphics onto the windshield. While some of these features are closer to sci-fi than others, they’re all designed to represent the brand’s commitment to innovation and forward-thinking design.
“This campaign signals Buick’s brand transformation, incorporating our new logo, new music, and a new brand voice,” states Molly Peck, vice president, of Buick Marketing. “This all points back to Buick’s commitment to an all-electric future, using intuitive technologies to create an enhanced sense of well-being.”
Hello Sunshine and Reese Witherspoon’s collaboration with Buick doesn’t stop there. The automaker offers the Reese’s Book Club in-vehicle app for select Buick models. This app makes it easy to access a curated collection of Witherspoon’s favorite audiobooks and podcasts for entertainment on the go.
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